Associate Design

01483 750 360

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Designing for the freight & logistics industries.

Now that I am nearing completion of the brand identities for Peters & May and CEC Couriers, I am reflecting on the long history of design work that I have undertaken together with Seven Advertising for the freight, shipping, transport and logistics sector…

Direct mail considerations

Here’s how to give your direct mail that extra edge…

More advertising pointers…

Advertising can be effective or ineffective. How can you make sure your advertising is doing its job? Here are a few things to think about…

Spot-on press advertising

Stick to these basic principles and reap the rewards…

E-mail: the new direct mail?

Tried-and-tested concepts still apply in the bright new world of the web.

What can today’s emailers learn from yesterday’s direct mailers?

In this article I outline how the new-medium of marketing emails benefit from the wisdom acquired from designing it’s older cousin - direct mail marketing (the postal variety).

Web-site Communities – why bother?

Interactivity is the 21st century ‘big deal’ for consumer-facing web-sites, because these days, the ‘medium’ is really the consumer themselves. Indeed, some commentators believe we’ve gone from a ‘supply chain’ of ‘brands - media - consumer’ to a ‘loop model’ of ‘brand - consumer -community’.

Public speaking pointers

Don’t leave it until the last minute. Identify why you are speaking and what you hope will be the result of your presentation. Then keep these tips in mind…

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Outsourced design

Associate Design will create a distinct identity for your business, design your marketing collateral's and craft a clean, uncluttered web-site – All while meeting your individual requirements and budget.

Why use Associate Design?

Outsource your creative or artwork to Associate, and I promise you..

  • I never say “that'll do”
    Creativity is one of my most powerful competitive advantages
  • I'm open and honest
    I work iteratively and share whatever information I have. I am your ally in achieving a common goal.
  • I keep things simple
    To get more out of less. I strive for simplicity in everything we design.
  • No “B-team”
    I am an experienced, cross disciplined team of one and so I and never pass your work down to a junior.
  • I do it right
    I adhere to standards, best practice and pay attention to every detail.
  • You own your work
    I never charge extra for licensing, royalties, source code or mechanicals.
  • I focus on my core abilities
    I will never promise to do what I cannot do exceptionally well.

Integrated

The studio was founded by Grenville Hamlyn – an independent graphic design consultant with a eighteen year track record for delivering integrated design solutions that ensure brand consistency between online and offline media:

Corporate identity

I add value to a business by capturing the essence of all that it represents into a logo design synonymous with a strong sense of identity and direction.

  • Logo Design
  • Company Stationery
  • Strap lines
  • Branded HTML emails
  • Exhibition Stands
  • Vehicle Livery
Direct mail

I deliver eye-catching and innovative direct mail that really delivers results and provides a strong medium for directing traffic to your site.

  • Postcards
  • Self-mailers
  • Leaflets
  • Small brochures
  • Catalogues
Email campaigns

I plan, design and produce a range of digital solutions to help stimulate, engage and develop relationships.

  • E-mail shots
  • E-shot templates
  • E mail newsletters
  • Search engine optimisation
  • Google Ad words campaign
Press advertising

Whether you need a new campaign strategy or just a simple one-off ad, I provide a creative and well-planned approach to press ads that integrate with your communications strategy.

  • Magazines & newspapers
  • Directory advertising
  • Billboard & poster sites
Marketing literature

Remember when the web was new and everyone extolled a future without print? Well here we are, years down the line, and guess what? Print didn’t go away – in fact now it’s stronger than ever!

I believe that the printed page is the start of a conversation that now continues online. Call it “integrated communications” – intelligently designed.

  • Catalogues
  • Leaflets
  • Direct mail
  • Prospectuses
  • Point of sale
  • Brochures
  • Bespoke projects
Presentations

The development of sales collateral materials with a consistent look and feel are designed to support your sales staff, boost sales and improve your corporate image. It also ensures that presentations to clients, in whatever format, have a synergy and are ‘on brand’.

  • PowerPoint
  • Keynote
  • Kiosk presentations
  • Exhibition presentations
Web-sites

I specialise in creating effective web-site communications. Unlike many other developers we are driven by design and usability values rather than technology. Our fastidious attention to detail and passion for the medium, ensures that our sites are both informative and inspired.

  • HTML, CSS, AJAX etc.
  • E-commerce
  • Content management
  • Support and maintenance
  • Small business hosting

Partnerships

I regularly work with marketing professionals, design agencies, PR companies and in-house production teams as their trusted third party for outsourced creative.

I pride myself on an honest, straightforward approach that keeps clients informed at every stage:

Reader’s Digest

I produce presentations, publication designs, advertorial, small web-sites (micro sites) and brochures for the advertising sales division of this worldwide publisher.

Scaramanga Marketing

I regularly work alongside this strategic marketing consultants as a named third-party.

I design and produce the marketing and sales collaterals their clients require.

Testimonial:

I have worked with Gren on several occassions, both for Scaramanga Marketing and a number of my clients. His work is always excellent and on time.

We have been working as a virtual team for a client of mine, YourDay, for several months now and Gren’s branding, design and web skills have really brought YourDay alive.

Claire Scaramanga

KBA Development Marketing

I develop discrete web-sites to support and compliment their brochure and direct-mail designs. Typically I work as an unnamed agency.

Seven Advertising

I have teamed up with this specialist marketing and public relations agency to bring a fully-featured service to the freight and logistics sector.

Testimonial:

I have worked with Gren on a number of projects and the results have always surpassed my expectations.

He has delivered effective and integrated communications programmes, on time and on budget - working for numerous high-profile accounts.

Gren offers a distinctive combination of creative talent and an understanding of how important brand values and assets are managed and presented.

Paul Hinds

Scott & Jones Communications

I work alongside this public relations agency to design and produce their clients' advertising campaigns.

We recently re-designed one of their major client's corporate web-site.

Testimonial:

Highly reliable creative designer across a wide variety of media including print, packaging and online.

Alex Feirek

Unibet PLC

We produce on-line e-mail campaigns, banner advertising and web-site graphics to compliment this major online gaming company's brand values.

We work alongside their creative department for both overspill and larger projects.

Testimonial:

I have worked regularly with Grenville over the last 4½ years. He has always produced great results at a fair price and never missed a deadline.

I can't recommend him and his work enough.

Jakob Bækkelund

Service

I can work under a retainer, or on a project-by project basis to an agreed quotation or hourly rate.

I am happy to work within existing brand guidelines, and can integrate my workflow with your in-house team, or work as your completely outsourced partner for:

Design and artwork

I have over twenty years experience in the design and artwork using key destop publishing tools:

  • Adobe Photoshop
  • Quark XPress
  • Adobe Illustrator
Web development

I use industry standard applications and technologies that don't lock you in:

  • Adobe Dreamweaver/Contribute
  • PHL/MySQL Coldfusion etc.
  • Adobe Flash and Quicktime
  • HTML/CSS/AJAX etc.
Re-touching

I undertake photo manipulation and re-touching as an integral part of any project:

  • Colour correction
  • Image enhancement
  • Montages
  • A little flattery
And, the rest

I like to stick to what I excel at, and so I have built a first-class network of creatives to support my design with the following:

  • Database design
  • Illustration
  • Photography
  • Animation
  • Strategic marketing

Design for start-ups

Whether it is devising a company logo, or the creation of an entire suite of company literature, design services are crucial to any business at the start-up stage.

Working with a multi-disciplined design consultancy such as Asssociate Design will ensure the greatest return on this critical initial investment.