May 7, 2008
Now that I am nearing completion of the brand identities for Peters & May and CEC Couriers, I am reflecting on the long history of design work that I have undertaken together with Seven Advertising for the freight, shipping, transport and logistics sector…
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Jan 24, 2008
Here’s how to give your direct mail that extra edge…
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Jan 24, 2008
Advertising can be effective or ineffective. How can you make sure your advertising is doing its job? Here are a few things to think about…
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Jan 24, 2008
Stick to these basic principles and reap the rewards…
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Jan 24, 2008
Tried-and-tested concepts still apply in the bright new world of the web.
What can today’s emailers learn from yesterday’s direct mailers?
In this article I outline how the new-medium of marketing emails benefit from the wisdom acquired from designing it’s older cousin - direct mail marketing (the postal variety).
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Jan 24, 2008
Interactivity is the 21st century ‘big deal’ for consumer-facing web-sites, because these days, the ‘medium’ is really the consumer themselves. Indeed, some commentators believe we’ve gone from a ‘supply chain’ of ‘brands - media - consumer’ to a ‘loop model’ of ‘brand - consumer -community’.
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Jan 24, 2008
Don’t leave it until the last minute. Identify why you are speaking and what you hope will be the result of your presentation. Then keep these tips in mind…
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