Digital Music player marketing materials

Digital Music player marketing materials

Filed under: Direct Mail, Point of Sale
Client: Sonic Blue

Description

Back in time, before Apple unleashed their iPod on the scene, Sonic Blue were market leaders in the MP3 digital player marketplace.

This campaign, designed to incentivise sales of a product that was soon to be upgraded, bundles an extended memory add-on at an attractive price.

The marketing materials includes distinctively designed posters, leaflets and point-of-sale mini-brochures to be used in-store to promote the offer.

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