Definitive Article brand
Filed under: Logos
Client: Definitive Article
Designer’s notes
Concept for a lifestyle brand – “The Definitive Article”.
Obviously a play on words – the brand name also outlines it’s mission to seek out the best in class for consumer products. The definitive toaster, the definitive keyring etc.
The logo is also a visual pun, using an exclamation mark to reflect the lower-case “i”.
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