Project logo

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Project logo

Filed under: Logos
Client: Project Coin

Designer’s notes

Project manufacture “amusement with prize” (AWP) units – commonly referred to as “fruit machines”.

The brand aims were to create a robust image that would underpin a major marketing initiative. The logo was required to avoid the “fruit” cliches whilst remaining relevant to the marketplace.

Graphically, the three red bars represent the reel-bands that are synonymous with AWP products.

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